Process: This was created after I drank OATSIDE from 7-Eleven coming home from school. It was my first time touching Photoshop. I researched their advertisements and saw a minimal, textured, and modern look. I chose a vibrant blue background to match their brand identity. I hand-drawn clouds similar to their website and placed the product in the middle. I created multiple samples, including different flavors and an angled "in-depth" look, before finalizing the layout where the text appears to be laying down on the landscape. To balance the design, I placed the mascot on a scooter on the left and the logo on the top right.

Challenges: Since it was my first time using the software, I had to learn the basics while trying to replicate a specific professional aesthetic.

Process: I feel that energy is very similar to the ocean. I used a palette of brown, gold, and blue to represent that sea energy, focusing on a siren and a fish. I incorporated upward-moving bubbles to show movement. Even with a limited number of photos, the elements blend together to show the mood and energy of the ocean.

Challenges: Achieving a seamless blend between the siren, the fish, and the water textures to ensure the movement felt natural.

Process: I wanted the subject to morph into something surreal—starting from myself as a human and abstracting into a new being. I designed the scarf to turn into a snake and the phone to bloom into flowers, creating a "magical abstraction."

Challenges: I struggled with the sketches because I usually do everything by stroke. Using Photoshop and Illustrator was difficult and the software was laggy, but I managed to finish it.

Process: I used human anatomy, specifically the body and intestines, to represent beauty standards. I presented a tapeworm as a ribbon to show what the character has to "take in" and eventually vomit out. I carefully followed the biological passageway for the tapeworm and added a very detailed border.

Challenges: I am not yet proficient in Adobe Illustrator, so the execution isn't where I want it to be. It was difficult to make the detailed border, and I plan to remake this in the future with more detail.

Process: For the midterm, I chose the book Decameron. I believe the output is very strong and contains all the necessary details. I really love the core concept of this design.

Challenges: I was unable to execute it perfectly because I am still unfamiliar with Illustrator. Coloring everything by stroke caused the program to lag and disorient me. The shading and textures still need improvement.

Process: I wanted to emphasize Filipino fashion and female empowerment. My friend, Wey Den, acted as the subject. I practiced typography using Filipino-based fonts and used a bold red for the masthead to make it pop against the duller colors of the city. This matches her "whimsy goth" outfit of brown and purple.

Challenges: I became more familiar with Photoshop during this project, but I had to focus on making the typography stand out without clashing with the busy urban background.

Process: I designed a ribbon that forms the letter "N." I find this concept amusing and think the logo mark itself was executed well.

Challenges: I did not have enough time to fully finish the project and struggled to find the perfect typography to match the new logo.

Process: This is my best Photoshop output so far. I used a social media frame to create a juxtaposition of digital fatigue. It bridges the gap between the digital world and nature. I worked on the depth so that the poster looks 3D, as if you could reach out and touch it in real life.

Challenges: Perfecting the "in-depth" look to ensure the bird and the frame felt like they were popping out of the poster realistically.